Morgan Poll Still Has Labor Well Ahead

The most recent Morgan poll, taken on the first weekend of June found the ALP primary support was up 2% to 51%, while support for the Coalition Government was up 0.5% to 38%.

According to Morgan, with preferences distributed as they were at the 2004 election, the ALP holds a comfortable lead of 16% on a two-party preferred basis: ALP 58% (up 0.5%), L-NP 42% (down 0.5%).

On the important question of who the electorate “think will win” the next Federal election, 59% (up 4%) think the ALP will win, 28.5% (down 4.5%) think the L-NP will win and 12.5% (up 0.5%) can’t say.

Among the minor parties support for The Greens is 5.5% (down 0.5%), Family First 1.5% (down 0.5%), One Nation 1% (down 0.5%), Australian Democrats 0.5% (down 0.5%), and Other Parties and Independent Candidates 2.5% (down 0.5%).

If an election had been held last weekend the ALP would have won easily, according to the Morgan poll..

Howard Popularity Returns In Queensland

Today's Courier-Mail/Galaxy survey shows that federal Labor's lead over the Coalition in Queensland has been slashed from 10 per cent to just 4 per cent of the two-party-preferred vote.

According to the poll the Coalition primary vote in Queensland has surged 4 per cent to 44 per cent since February while Labor's support has dropped two points to 45 per cent.

After the distribution of preferences, Labor's two-party preferred vote dived three points to 52 per cent while the Coalition jumped to 48 per cent.

High Voter Hesitations on Rudd

A common tactic political parties use to determine how to undermine their opponents is to explore voters' hesitations about supporting a particular candidate or party.

Often, the question is framed in the following way: "Thinking about the next election, and regardless of how you intend to vote, what would make you hesitate about voting for PARTY X or CANDIDATE Y?"

The results help political strategists identify and target the perceived "weaknesses" or concerns voters have about supporting that candidate and/or party.

As with all communication, and particularly in advertising, it is much easier to convince someone of a position if they already have a predisposition to, or believe, that view.

Using the research the political strategists then seek to reinforce and repeat voters already held hesitations or concerns through thier messaging, advertising and campaigning.

This week's Galaxy poll explored some of those voter hesitations on Rudd.

For Labor and Rudd, there are some disturbing results with high levels of concern on a number of issues. For the Government, it provides ample opportunities to attack.

The poll found that 42% of all voters were concerned that unions would have too much power under a Rudd Labor Government. Forty-two percent were worried interest rates would rise; 40% though the Rudd team was too inexperienced and 37% were concerned a Rudd Government would run up debt.

In total 67% of voters expressed some concern about Rudd and his team. Even among Labor voters, 45% of them had some concern about a Rudd Government.

These are high levels of concern among voters that Rudd and his team will need to nullify.

What is clear is that Howard, Costello and other Coalition members have clearly been getting similar research in their private polling. Any simple observation of their attacks on Rudd and Labor have been focused on these issues.

Be ready for their continued attack on Rudd on these central voter concerns - union power, interest rates, experience and economic management.

(Political) Life really does begin at 40

Monday's Galaxy poll showing an increase in support for the Government received a lot of coverage with Brisbane's Courier-Mail headline screaming "Fightback".

The poll and the other reports highlighted that Labor's lead on a two-party preferred vote has been cut from 14 percentage points to six in just three weeks. It shows Labor's primary vote has slumped five percentage points to 42 per cent and the Opposition holds a slender two point lead on crucial primary votes.

After preferences the Labor Opposition still maintains a comfortable lead 47% to 53%.

Of course, what was interesting is that this poll received so much coverage when an analysis of other polls have shown a similar increase in the Government's stocks in recent times, but has to a large extend gone unnoticed.

My post here on 22 May highlighted this issue from that week's Newspoll. While many are focusing on the two-party preferred vote, most seem to ignore that it the primary vote that is initially a critical measure to examine. I observed that the Newspoll from that week showed that the Coalition Government's primary vote had increased from 39% to 43% between March and May 2007.

The Galaxy polling is now also showing primary vote support for the Coalition has risen from 37% in April to 42% now.

So the prominent coverage the poll received, to some extent, was over inflated in that the trend it found has been in place for some months.

Labor is certainly in a very comfortable position, but still facing a competitive Government.

Interestingly, a column I wrote in February 2005 for a Springboard Australia Newsletter I declared the old adage "Life begins at 40" was true in politics too when referring to the need for the Labor Party to increase its primary support if it was to be competitive.

This week's Galaxy Poll and recent Newspolls have confirmed their is plenty of life left in the Howard Government.